Advertising online has become a huge phenomenon with most businesses taking on the challenge and cost to get themselves known and visible to the consumer through the online media.  Sunstruck Window Cleaning became online savvy a few years ago and has never considered paper advertising since. Many other window cleaning businesses have also taken up online advertising and probably spend a large chunk of their earnings to advertise with Google.  As a search engine, Google takes the lead for searches and many consumers/customers will use Google to find a particular service ie Window Cleaning Sydney.  What people don't realise is that window cleaners spend years getting their business visible on the all important first page of Google. It takes time to get on the first page of Google and not to mention the exorbitant cost involved with getting on the first page. The reason is that customers/consumers will most likely choose a business that is on that first page and are more likely to choose a business that is ranked 1 - 4 on the top page of Google.  Why? Who Knows? We all have our theories. Mine is that people are to lazy to scroll down the page.  This page placement takes such precedence for many businesses that they will spend big to get on the first four ranking position.  But having spend time and money to get there does not mean you are guaranteed those important ranking positions because Google likes to play God and make things extremely difficult for businesses.  Google will make their algorithm as complicated as they possibly can so businesses will spend more money to keep their business between the 1-4 ranking position. Google will also just for kicks shuffle around rankings by introducing various other media ports so you will need to spend more money to keep afloat.  Personally, I hate what online advertising has become. At least with print advertising you pay an annual/monthly/weekly fee and your ad remains in that position for its entirety. " Google, you suck me dry of my hard earned profits for which they are little in comparison and I hate you for it. I can't wait for the day when someone designs an online tool that will compete with your business model and suck you and your shareholders dry".